The best players attract the biggest fees, especially if they are strikers, and in a rising market you get record fees or near record fees. The surprise comes when clubs start spending heavily on average players.€90million for Higuain is obscene. It was a figure invented for his contract as a statement that he was staying with Napoli. Juventus are more than doubling their club transfer record on a player who wouldn't even be the best on their current squad.
It's a massive overspend that is, along with Pogba, evidence of how screwed the market is going to be. City's increasing emphasis on young talent is the smart approach.