There's clearly not a general acceptance in football. And judging by a lot of posts on here, and that I've had through watsapp groups, I'm not sure society is as tolerant as it might appear either.
We're not getting beaten over the head with it. It's not rammed down our throats continuously. It's a rainbow armband on the captain's arm. That's it. If people feel that's too much then clearly there isn't the acceptance or tolerance in football or indeed society.
You say you have friends who are gay and that you are tolerant. But there's someone on this thread who is gay and telling you their position on the matter and like I said, it's simply about showing people who are LGBTQ that football is inclusive so they play the game and/or watch it. Nothing drastic or offensive in that at all.