I won’t go in to the economics argument for the higher ticket prices, specifically for our club, though, that is my expertise and I could go in to a lot of detail about why we actually are getting value many other clubs aren’t and the sustained revenue/inflation argument based on tight margins for the club.
But I will say I would gladly pay £70 (and have paid not far off that) to go to match. Would gladly pay 100x that now if it meant I could go as I used to do. I used to pay thousands every season to go to nearly every match. When I was still well, after we moved to the US, I would spend 2k+ twice a year to attend games. But I understand the perspective is different for able-bodied people still there looking to attend every match as the budget gets pinched.