I love the language they use too - where other clubs , especially the scum , "invest" in players , we just "throw money " at them ,- their players can be " characters" or eccentric (eg cantona) while ours are "divisive " or just "bad for team morale" ( eg Mario ). As we all know , the Sheikh and his business partners became successful by simply chucking cash about in a random manner - perhaps some of these meeja hacks could show him how it should be done.
Anyway it's been the same since time began - virtually every story has to have its heroes and villains . History is littered with tales of morality about the struggle between "good and evil" even all the religions have personalised the struggle into simple "god " and "devil" and this facile interpretation of human behaviour persists today . The problem is that time and knowledge changes things ( nobody rational really believes the earth was made in 6 days 6,000 years ago)and eventually enlightenment spreads and belief systems change -as they must , or they will simply die.
Sorry to ramble on - quite simply - for every Robin Hood there has to be a sheriff of Nottingham , every batman has to have a joker etc.
It seems to have fallen to us to be the "evil ones" to the scum's righteousness , but as I say , this will have to change - it is as inevitable as our evolution , both physically and intellectually, it's just going to take time.