[The Luton relegation game in 1983 was one] of many dark days under Swales, a shot of him near the end sat in the directors box. The fact he got more mentions on MOTD than the team and manager shows how he had made himself the main man at the club.
He certainly did make it all about him. The video that's the subject matter of the OP refers to Swales's work at City being unpaid, which it was when the statement was made in 1977. However, the Football League allowed clubs to have one paid director from the early 1980s onwards (1982, I think, but I'd have to check to be sure and don't have time) and obviously Swales became City's. With the departure of Trevor Francis, he was the highest earner at the club and kept that pre-eminence in terms of remuneration until he left.
And yet, when he assumed that lofty status, he'd already gambled by committing to spend GBP 4 million net between the 1979/80 and 1981/82 seasons only to see the team degenerate spectacularly. That would be the equivalent of, in the early 2020s, splashing out a sum well into nine figures and there was no investment to spend; he just borrowed it, leaving us crippled by eye-watering interest payments for years to come. He didn't control the majority of the shares until 1984, so he was propped up by other shareholders and board members, who must have voted for him to become our paid director.
Looking at that now, it beggars belief. This is a point
@Gary James has written on in the past and he's spot on. It's beyond the bounds of credulity that anyone could watch Swales preside over the utter shitshow he did with Allison, see the club financially hobbled as a result, and then think this was the man to take us forward.
Of course, if Swales had possessed a shred of decency, he'd have walked when we had to sell Trevor Francis or, if not then, in the wake of our being sent down by Luton on that awful afternoon in May 1983. As Motson said, he'd turned what had been "one of the most accomplished clubs" in the land into a cash-strapped fallen giant that would take decades to recover from the indignities he'd inflicted on it. But we all know that his rampant ego and lack of interest in anyone's welfare but his own would never have allowed him to walk away. The men who let him stay on should hold their heads in shame at their failure to intervene.
It shows what a joke English football was in this period that not only did someone like Swales dominate the boardroom at a major club, but he made serious inroads in the FA, too. First a member of the International Committee, in the late 1980s he became its chairman, making him the most influential figure in terms of the administration of England's national team. Again, it's hard to credit that people around him could look at what he'd done at Maine Road and think he deserved such a post.
The saving grace these days in terms of reminiscing about the past is that we do so from such a position of strength. This makes it relatively easy to think that we can appreciate the current best times of our lives because we knew the bad times either that Swales delivered directly or that were part of his legacy. Otherwise, I think I'd be as angry as I ever was (and I used to be incandescent with rage) at the protected noxious effect this dreadful man had on our great club.