I swear Karen Carney doesn't think before the words fall out of her face.
Having seen the full program where Carney spoke about this I would very confidently say she knows a lot more and has spent a lot more time thinking about the future of women’s football than you.
A 50/50 split wouldn't even work on an administrative level - let's look as a team who will probably, in the very near future, attract huge sponsorships: Newcastle. They don't even have a women's team (well, they do, but in the 5th tier or something - should they get 50%? What an advantage over their leaguemates!). Would they be forced to start one? Have their sponsorship value limited to half what it might be otherwise (how would this be measured?)? Would this be unfair to smaller teams with smaller sponsorships that do have womens teams, like Reading? What about women's teams that don't have an associated men's team? Those questions came from about 20 seconds thought on my part.
It’s not surprising that you only spent 20 seconds thinking about this because literally none of it is relevant to what Carney said.
She wasn’t suggesting the women’s football team gets 50% of all sponsorship revenue for the entire club, which would be stupid. She was in fact suggesting that sponsors who want affiliation with the growing women’s game need to specify how much of their money goes to the men’s team and how much goes to the women’s team.
Again, I’d just love to remind you and the other members of the brains trust that Karen Carney has been involved in women’s football for 20 years and just spent the last few years chairing a review of women’s football aimed at finding new ways to bring money into the women’s game to keep the commercial, popular and technical growth going.
And despite a few weirdo posters on here repeatedly trying to insult her intelligence as if 1) they are geniuses or 2) football is run by brain surgeons and rocket physicists, her decades of experience and 2 masters degrees were the reason she got chosen to head the review.
The numbers coming out of the women’s game right now are incredible. 46% female viewers as opposed to <25% for the PL.
45% of people watching the lionesses for the first time last year went on to watch WSL or the women’s hundred regularly.
22 million people watched the final on Sunday.
It’s gone from being the 4th most popular women’s sport 8m regular viewers behind tennis to 1st in the space of a year.
The women’s game is an absolutely gold mine, it’s making insanely fast progress on and off the pitch which is why the FA and Premier a league are commission such reviews to try and capitalise on this both commercially and in terms of involvement and development of players.
All of this growth has been accomplished because people like Carney have stood up and asked for support, asked for money, demanded representation for women’s sports in the media and on TV, always accompanied by the patronising chuckles of know-nowt twats claiming no one cares about women's football or they can have more money after they bring in equal money.
And now that a decades worth of investment and support has lead to having unprecedented success the same idiots want to mock them for asking more to keep it going.
Edit - Oh and by the way, I don’t even like Karen Carney particularly, I don’t think she’s a good commentator, but she certainly more likeable than the misogynist arseholes laughing at her.