Football at the top now is such big business all facets need to be looked at in a lot of detail. Remember playing street fighter or fifa as a kid?, the crowd was full mechanically pumping their fist?. That was the same marketing mentality put down into something visual as now in the real world. The problem is for this business the large chunks of visual crowds at most top clubs is the vip area where they can't be arsed coming back until 15mins into the second half or start. That right there is a visual nono for this angle of refining business. You want full fat crowds, well for a start you will have to stop enlarging vip areas, you can't have both!
Then of course it is simple, the "normal" fans are priced out. Some see the mark up as to juicy to resist and flog their tickets for profit. Clubs affiliations with ticket selling companies or the lack of restrictions on who can buy them and reselling them need to be addressed also. This goes towards pricing "normal" fans out. Of course i am referring to sites like viagogo here, and similar with clubs and fans using these companies.
I do not believe people should be restricted on seeing us because they are not a fan as such but we could tighten up on where day trippers go. Very often on prominent camera shots at our stadium you see tourists clobbered up to the eyeballs with club shop stuff but not moving and keeping a vacant empty generic smile on their face.
When you see a row of tourists though it lessens the emotional impact. For example a row of (i think) Japanese people were right at the front with the club shop attached to them. We scored and they clapped a bit and cheered a second but that was it. Tourists by the very nature of their visiting will not be gung ho with celebrations and it shows. They want a nice spectacle for their cash and enjoy it as most tourists enjoy things, with a slight reservation.
If you want the passion, get the people with kids at the front who have supported us for years. The camera sees them when we score. We want to see players run over to celebrate with fans and stuff, it fuels the fire of the game i think. All this stewards steaming in and pulling players away like the crowd have the plague is shit. They can't do that with tourists anyway. It creates a real physical barrier between two sets of passionate people in many ways, mainly the killjoy negative way.
Standing areas i feel will help a lot to, Sky and BT would have at least 1 camera focused on those sections with regular cutaways to them. I also assume singing sections will be there so that would look great.