Messi potentially leaving Barcelona has made it to National Public Radio in the US.
To put it simply, NPR is generally more “high brow” radio and so pure sport news, unrelated to other events or implications like protests or economic changes, is rarely discussed in the course of normal broadcast. The fact that there was even a minute devoted to this in their news segment is another example of how Messi transcends merely the sport world in to general interest.
It is evidence of why him coming to us would be an unprecedented commercial opportunity (bigger even than many currently believe). This is more consequential than Robinho signing for us (which was seismic at the time), Ronaldo going to RM or later Juve, or Kaka going to RM. It may even be on par with Maguire being arrested in Greece.
People around the world that generally don’t care about football will take note and that will have substantial commercial implications.
And Barca are fully aware of this, which is why they will fight to the death to optimise any outcome that sees him leave, so no one should be surprised by their posturing or combative stance, or the conflicting information coming out of many different reputable (or less-reputable) outlets, or the fact that the entire affair is going to drag out a bit.