Liverpool Thread - 2022/23

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FSG have seen the writing on the wall. Liverpool did not prove to be the cash cow they expected.

The club has limited potential for growth without serious investment - having backed the cheap option to extend an outdated stadium with no scope for development. Their club and fans are disliked to the extent they are finding it hard to attract new interest. Everything about them is ageing, including their history.

It is hard to make a business case to justify a premium price when the competition grows stronger offering more scope and options. Buyers will not want the baggage of Heysel and Hillsborough let alone the fanbase. It could prove a harder sell than FSG anticipate.
They saw a distressed asset and decided there was value in it. John Henry had no interest in football at all but someone in his circle brought Liverpool's financial distress to his notice. As a seasoned commodity trader, he saw an upside and, like Sheikh Mansour, paid a relative pittance. Again, like Sheikh Mansour, they overhauled the club's management structure and applied more scientific 'Moneyball' techniques to player purchases.

They invested some money to keep Liverpool solvent and have invested in infrastructure to increase revenue. Some of that was via loans, rather than Sheikh Mansour pumping cash in before FFP took hold. They'll make a very good return for their investors if they get a decent sale price (£3bn+). They've increased revenue via getting back into the CL regularly, as we have, and getting to 3 finals. They've been good owners on the whole but their one fault in my opinion has been their failure to throw all available cash (even after infrastructure spending) at the squad.

The problem with selling these days is FFP. After this season, clubs will need to keep Revenue and Player Costs in line and them not being in the CL next season (which appears to be a decent possibility now) will put pressures on what they can spend on wages and fees. Chelsea's owner is finding that it's not that easy and there are no guarantees of success.
 
We have indeed broke the fuckers, the party line now seems to be "if you can't beat them join them" :-) What a glorious Monday this has turned out to be.

Replies are worth a quick read.

 
No Gulf state will touch Liverpool. If you look at the prices City, PSG and Newcastle were bought for we're talking a few hundred million, FSG will be looking for four billion and upwards. Of course if the oil states were in this for sportswashing then yes they'd stump up, but they aren't, so they won't.

If they're sold it'll be to another know nothing Yank looking for a prestigious cash cow.
I'd laugh if one of the other big Arab States bought them...Apparently 'us fans won't stand for it ..la' Id love to see the influence of Dave the armchair fan from Exeter has on a multi million pound deal....
 
FSG have seen the writing on the wall. Liverpool did not prove to be the cash cow they expected.

The club has limited potential for growth without serious investment - having backed the cheap option to extend an outdated stadium with no scope for development. Their club and fans are disliked to the extent they are finding it hard to attract new interest. Everything about them is ageing, including their history.

It is hard to make a business case to justify a premium price when the competition grows stronger offering more scope and options. Buyers will not want the baggage of Heysel and Hillsborough let alone the fanbase. It could prove a harder sell than FSG anticipate.

Yep and when they bought it.. top players were costing 30-40 mil with generational players costing 80 mil.

With inflation over a decade top players are now over 100 mil each and generational will cost more like 200 mil. That's per year and going to keep on inflating.

They can't compete with that kinda money. They got lucky with the Coutinho sale papering over the cracks and got lucky they got Spurs in a CL final and an injured City season to win their PL but otherwise it's not a legitimate top club.
 
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