Actually it is because of ticket prices. Not because they're more expensive, but because their percentage of season ticket holders is way lower. Not that there's not demand, they have a huge waiting list. But their owners would rather cater to an ever-changing group of day trippers paying 60 quid a seat than locals paying 40 quid a seat for the whole season. Everton have more season ticket holders than Liverpool despite the stadium holding 14,000 fewer. We've got 13,000 more season ticket holders than them.
Yep they sell 27k season tickets we sold something like 42k