People start to support football clubs for a number of reasons.Some are taken by a family member when they are a small child and stick with it.Some decide they will go to a match,try a few clubs and like the atmosphere and the way they are treated at one club more than others and stay with that one.Others get an interest in football and pop along to their local club,enjoy the crack and keep going.
Others will be drawn by the glamour,excitement,success and exposure of a club and tag along with that one.Let's be honest if you have no local or family ties to any particular club but want one to 'support', you are hardly likely to get excited by one in the doldums are you?No,you will be attracted to one winning things,playing exciting football and/or certain world class players.
It is a fact of life and if we remain succesful our wordwide fan base will grow.We can't stop it and if we want to become a bigger club,extend the ground,increase attendances and revenue to continue to buy the best players it HAS to happen.