Media bias against City

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The Count Of Monte Cristo said:
I can't believe grown men care what's said about us in the press, I struggle even more when I read about an agenda against us.
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so the constant lies, disinformation and negativity in the media doesnt matter to our potential sponsors and potential new fans. then why is this amount of till spent on positive advertising in one year




Advertisers Will Spend Nearly $600 Billion Worldwide in 2015
US, China, Japan, Germany and the UK lead as the top five ad markets
December 10, 2014 | Media Buying
Around the world, advertisers will spend $592.43 billion in 2015, according to new figures from eMarketer, an increase of 6.0% over 2014.

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Currently, the top five spenders in each advertising category—total paid media, digital and mobile—are the US, China, Japan, Germany and the UK. While the UK lags Japan and Germany in total media spending, its digital ad market outpaces both, with digital and mobile ads representing significantly higher shares of overall advertising than its two predecessors in the overall market. Otherwise, the rankings are consistent across all media markets.

The US remains the dominant advertising market worldwide. Next year, marketers will spend $189.06 billion on ads in the US, an amount that represents 31.9% of the global ad market. That figure is also higher than the aggregated total for China, Japan, Germany and the UK. Through 2018, the US will essentially maintain that share, dipping to only 31.1%, and will continue to account for more in total media ad spending than the rest of the top five combined.

Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014. That figure will reach $158.55 billion by 2018, when mobile ads will account for 22.3% of all advertising spending worldwide.

Our latest figures for worldwide mobile ad spending are higher than our previous forecasts, due chiefly to faster-than-expected growth in China’s mobile ad market. According to our new data, marketers will spend $6.39 billion on mobile ads in China in 2014, up 600.0% from just $913 million last year; this total will increase another 90.0% to $12.14 billion in 2015. By way of this year’s gain, China will surpass both the UK and Japan to become the second-largest mobile ad market in the world.

There are countless stories to be told accounting for a dynamic and expanding global advertising market. Explore these and others using eMarketer’s Interactive Guide to Worldwide Ad Spending, launched today:

  • Mobile’s share of worldwide digital advertising will surpass 50% in 2017.
  • Meanwhile, digital’s share of total advertising will reach 33.5% that same year.
  • Brazil will become the fourth-largest global advertising market by 2018, surpassing the UK and Germany.
  • Indonesia will have the largest digital ad spending growth rate of any country in each year throughout the forecast.
  • Combined, Canada and Mexico will be the fifth-largest ad market worldwide by 2018.
eMarketer bases all of our forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

In addition, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.



About eMarketer’s Interactive Guide to Worldwide Ad Spending

eMarketer’s latest worldwide ad spending forecast is accompanied by an interactive tool that provides open access to data on traditional, digital and mobile ad spending in 22 countries. Explore the dynamics of the global advertising landscape and compare and contrast which countries are projected to make the fastest switch to digital, and which are staying the course with traditional outlets.

You can view the visualization tool here: emarketer.com/adspendtool


The definitive research source for marketing in a digital world
eMarketer benchmarks and forecasts are developed employing a research process unlike any other in the industry.
Watch this video that highlights how we put together data and insights.




Latest from eMarketer


Join eMarketer for a free webinar:

Six Trends in the Shifting World of Mcommerce
eMarketer Webinar
Thursday, July 9, 1pm ET

Click to Register.
Space is limited.

made possible by

- See more at: http://www.emarketer.com/Article/Ad...n-Worldwide-2015/1011691#sthash.pWJnvgVW.dpuf
 
r.soleofsalford said:
so the constant lies, disinformation and negativity in the media doesnt matter to our potential sponsors and potential new fans. then why is this amount of till spent on positive advertising in one year




Advertisers Will Spend Nearly $600 Billion Worldwide in 2015
US, China, Japan, Germany and the UK lead as the top five ad markets
December 10, 2014 | Media Buying
Around the world, advertisers will spend $592.43 billion in 2015, according to new figures from eMarketer, an increase of 6.0% over 2014.

182885.gif



SHARE THIS
59
147
4
84
6

Currently, the top five spenders in each advertising category—total paid media, digital and mobile—are the US, China, Japan, Germany and the UK. While the UK lags Japan and Germany in total media spending, its digital ad market outpaces both, with digital and mobile ads representing significantly higher shares of overall advertising than its two predecessors in the overall market. Otherwise, the rankings are consistent across all media markets.

The US remains the dominant advertising market worldwide. Next year, marketers will spend $189.06 billion on ads in the US, an amount that represents 31.9% of the global ad market. That figure is also higher than the aggregated total for China, Japan, Germany and the UK. Through 2018, the US will essentially maintain that share, dipping to only 31.1%, and will continue to account for more in total media ad spending than the rest of the top five combined.

Mobile advertising is the key driver of growth around the world, and advertisers will spend $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014. That figure will reach $158.55 billion by 2018, when mobile ads will account for 22.3% of all advertising spending worldwide.

Our latest figures for worldwide mobile ad spending are higher than our previous forecasts, due chiefly to faster-than-expected growth in China’s mobile ad market. According to our new data, marketers will spend $6.39 billion on mobile ads in China in 2014, up 600.0% from just $913 million last year; this total will increase another 90.0% to $12.14 billion in 2015. By way of this year’s gain, China will surpass both the UK and Japan to become the second-largest mobile ad market in the world.

There are countless stories to be told accounting for a dynamic and expanding global advertising market. Explore these and others using eMarketer’s Interactive Guide to Worldwide Ad Spending, launched today:

  • Mobile’s share of worldwide digital advertising will surpass 50% in 2017.
  • Meanwhile, digital’s share of total advertising will reach 33.5% that same year.
  • Brazil will become the fourth-largest global advertising market by 2018, surpassing the UK and Germany.
  • Indonesia will have the largest digital ad spending growth rate of any country in each year throughout the forecast.
  • Combined, Canada and Mexico will be the fifth-largest ad market worldwide by 2018.
eMarketer bases all of our forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographic-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

In addition, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.



About eMarketer’s Interactive Guide to Worldwide Ad Spending

eMarketer’s latest worldwide ad spending forecast is accompanied by an interactive tool that provides open access to data on traditional, digital and mobile ad spending in 22 countries. Explore the dynamics of the global advertising landscape and compare and contrast which countries are projected to make the fastest switch to digital, and which are staying the course with traditional outlets.

You can view the visualization tool here: emarketer.com/adspendtool


The definitive research source for marketing in a digital world
eMarketer benchmarks and forecasts are developed employing a research process unlike any other in the industry.
Watch this video that highlights how we put together data and insights.




Latest from eMarketer


Join eMarketer for a free webinar:

Six Trends in the Shifting World of Mcommerce
eMarketer Webinar
Thursday, July 9, 1pm ET

Click to Register.
Space is limited.

made possible by

- See more at: http://www.emarketer.com/Article/Ad...n-Worldwide-2015/1011691#sthash.pWJnvgVW.dpuf
Click to expand...

Because they don't know any better. As a top businessman once said "I know that half of our advertising and marketing budget is wasted. I just don't know which half"
 
Excerpt from the Guardian's live blog of last night's NYCFC game. Lighthearted comments for sure, but like so many commentators when it comes to City, the default setting is negative.
Hello! You may remember the last New York derby as confirmation that the Big Apple is still the Red Bulls’ city, and that NYC FC were the more comically inept part of Manchester City’s evil footballing empire.
Click to expand...
“As a New Yorker who never really got into the Red Bulls, what are people seeing in NYCFC?” asks Matt Richman. “Excellent branding aside, the ownership and the performance on the pitch isn’t really a selling point for would-be fans. Can a result like this slow down fan acquisition?”

You can slow down their millions of petro-dollars for a while, Matt but they will tell eventually. Give them a few seasons and they’ll be just fine/sickening (delete as appropriate).
Click to expand...
 
On phone so can't do cut/paste ATM but that shitweasel Robson is doing the City stories in MEN lately so they've suddenly taken a negative turn

Quel surpris.
 
Currently watching the season review of our second title win on Sky. Remembering now that we're hardly shown and you would think Liverpool won followed by Chelsea and then U****d.
 
Could you imagine the media wankfest if Bale was pictured with Woodward in New York?

I rest my case.
 
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