I can guarantee you now that if QPR break the top 4 and go on to winning the league, (unlikely I know, just using them as an example for obvious reasons), they will be the ones mentioned in such headlines as this. When Chelsea bought the league, (which is what we have done whether people like it or not {personally I love it}), they were referred to in such terms as we have been in this headline, because they were the ones splashing their rich owners cash when just months before he came along they were being threatened with liquidation. They are an established club now not just in England's top clubs, but Europe-wide too, if not world-wide. We are the new kids on the block, the upstarts in many-a-fans eyes and that is why we are referred to in the way we are in this headline because you see, Moomba, we have come along with our pockets lined with billions and gone absolutely bonkers. We haven't done it quietly either, we've spent silly money on players not worth that money, and plucked some world talent from clubs arguably bigger than us in their own countries and paid rather large, eye-catching sums of money both on those players transfers and of course their wages. That will instantly bring headlines like this for some time to come, because we are the latest club to do such a thing but like I say, if QPR do the same we did it will be them headlined in articles like this, not us. Infact the only reason they haven't been used in this article is because they aren't a top 4 club, yet it is them who are the latest club to go bonkers in the transfer market. It's not a negative, it's just what fans of other clubs already think anyway, most likely.