Don't know how important as a media statitics outlet in the states Fbref is but saw this last night
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I remember a US map doing the rounds about 8 years ago.
Iirc it was based on Google searches.
The map was awash with Chelsea, Real Madrid, Barcelona, united and a smattering of others - mind, one state was labelled Hull City… as they’d lumped that states American sports team ‘the tigers’ in with them… kind of proving the point that it was a garbage map!
I think the newer map is a better and more accurate representation- visitors to OS, rather than Google search terms.
It’s nice to see a swath of light blue, no wonder the CityTV people are generating content so much, they are seeing the viewing statistics and needing to produce more content. To be fair they have been doing an ever better great job in the past 10 years.
It might not be the match going fans way of engaging with the club, but it’s what we now are, a global behemoth , and that global audience is reached via the internet to make them feel they ‘belong’ as a fan, as they can’t do it (for the vast majority) in any other way.