It's got people talking about healthy inequalities - essentially free advertising for their cause. Ultimately the public do have power to change things, and if they have a better understanding of the world, then they'll hopefully put pressure on the people who do make decisions.While you are right in principle, of course, that attention to child welfare and poverty is good, you don't think the constant references to the PL, to football clubs and to league tables trivialises the issue? The sort of people who will appreciate the comparisons would, I imagine, be the least likely to be able to do anything about it. On the other hand, as far as I can see there is no link to the actual report, so maybe the report itself is more intellectual and less populist.
They could produce a hundred intellectual reports a day without getting any exposure in the press, so I think the end justifies the means. I can understand your point about the football language trivialising the issue, but even the MEN article is packed with comparisons of how poverty affects different areas, and is generally serious in tone.