Reach was just a new name for Trinity Mirror/Mirror Group Newspapers (Officially to have all titles under one name, but tax dodge really...) Echo was firstly just contract printed to keep us busy during the day , ditto MuEN. As the fall in Mirror sales meant no need to do a pre-print during the day, to be inserted into the main jackets at night. Not enough ads to make it worthwhile.
But then the MuEN moved lock stock and barrel into the site, and became, like the Echo, part of the group.Some top blokes (many Blues too) still there, but all know they are on borrowed ti me. Print figures constantly in decline ..