Media Thread 2020/21

[dario2739]

The owner of our wonderful club has clearly decided the media/PR policy. If he thought they were doing a shit job they would be out. He wants a softly softly approach and they deliver. I can only assume he wants it done that way because he knows he won't win a fight with them (in the short term at least)

The club wants to grow and generate new fans worldwide – the negative press we get massively affects that.
Think of it like a review... if you read that a movie is rubbish, a lot of people will decide not to see that movie - or if they do, have already had an opinion formed of the movie, so subconsciously will already dislike it.
Similarly, when buying online, or booking a holiday - we read reviews and can base our purchase on these review.
The problem is, in most cases we have no idea how genuine these reviews are... years ago Samsung were fined for being found to have paid for negative reviews of a rivals product... movie review sites have been found to have affiliations to certain studios and as such are very favourable to that studios movies... similarly, companies employ influencers on social media to push their product/service etc.

Football is no different – we constantly receive the equivalent of negative reviews, so the consumer - or prospective fan - will be put off following us, especially when they're being told how fantastic United or Liverpool are. If the club truly wants to expand to match their ambitions, they have too win this war... as daft as it sounds, it can be just as important as what goes on on the pitch these days... United and Liverpool have been generating massive revenues over the years despite lack of success.

 

[Blue Mist]

It is about reputation management, which does not necessarily involve writing articles for publication and certainly does not include suing the perpetrators of falsehoods.
It involves responding directly, not publicly, to those perpetrators and gently but persistently reminding them of the true position. So, when the Guardian allows someone to post BTL that state owners of clubs like City should be banned, PR should remind the editor of BTL that City is not state owned.
Monitoring the press and online material takes time and effort, but when a 'clear and organised' attempt has been made to sully your rep, you should respond.
There are other techniques that I wont bore you with, but as an example, a profile of Khaldoon sent to those sports editors who think our owners are some dodgy Gulf traders would pay dividends.
Google 'reputation management' for a brief look. I practised rep and issues management for a large company. It works.
Reputation management is standard practice for many PR depts, but we do none of it.

I bow to your greater knowledge of how it can/should be managed but you have to accept that it is not the PR/Media Dept at City that are useless, they are only doing as instructed by 'them above'. Khldoon and the others dictate how the club react to lies/negative press.

 

[KS55]

I bow to your greater knowledge of how it can/should be managed but you have to accept that it is not the PR/Media Dept at City that are useless, they are only doing as instructed by 'them above'. Khldoon and the others dictate how the club react to lies/negative press.

Yes. It is the club that falls short and that is down to senior management. Nevertheless, PR can be active in trying to change the management's stance, if they have a mind to.

 

[M12Blue]

Simple Simon’s “West ham winning race for Lingard loan” is a lovely piece of free advertising for the rags this morning, to try to offer out one of their deadweights.

Firstly no one is racing for a player who hasnt played all season.
He then also says West Ham can’t sign him on loan anyway because they have the max number of domestic loans.

Yet apparently it is worthy of actually publishing it as an article.

Where ever he goes he’ll flop as he won’t have had a preseason with his new teammates to master .......... The goal celebration

 

[LongsightM13]

Brad Friedel and Eddie Newton very complimentary about City just now on SSN.
Friedel saying City are worth watching just for Ederson and Newton slapping down the presenter’s attempts to hype up KDB’s injury as being pivotal.
They probably won’t be invited back anytime soon

 

[Mike Cledford]

Problem is if PR department keep crying about the negativity, it will just be spun as mardarse city.....
Only way to beat the fuckers is with patience and success on the pitch. However we’ll then be a plastic club.
Personally avoid media like the plaque and get most of info off here, I am pretty selective thankfully

Vicky Kloss with a Cambridge degree and 20 years in the job should have the intelligence and know how to deal with the media. As a director she will be taking a few bob home each month. Mancini had a go at the way she not only failed to suppress the stories just before a cup final about him getting the push but also at the poor image we were getting generally and as reigning champions during the whole season that was just finishing.
Press briefings are farcical. I cannot imagine any other clubs allowing reporter to make an allegation about a manager taking a bung and get away with it - in the eyes of the world. Another made an awful remark about Silva's son - they all chance these remarks because they get away with it.
We should be more proactive and positive - we always seem like a boxer on the back foot with hands dropped and getting a walloping.
I too avoid the media to and get a digest of what's happening on here and am thankfully selective too. I would never dream of criticising City fans for showing their support or supporting those who call blues defending the club 'fanny wipes'.

 

[Protein Junkie]

The club wants to grow and generate new fans worldwide – the negative press we get massively affects that.
Think of it like a review... if you read that a movie is rubbish, a lot of people will decide not to see that movie - or if they do, have already had an opinion formed of the movie, so subconsciously will already dislike it.
Similarly, when buying online, or booking a holiday - we read reviews and can base our purchase on these review.
The problem is, in most cases we have no idea how genuine these reviews are... years ago Samsung were fined for being found to have paid for negative reviews of a rivals product... movie review sites have been found to have affiliations to certain studios and as such are very favourable to that studios movies... similarly, companies employ influencers on social media to push their product/service etc.

Football is no different – we constantly receive the equivalent of negative reviews, so the consumer - or prospective fan - will be put off following us, especially when they're being told how fantastic United or Liverpool are. If the club truly wants to expand to match their ambitions, they have too win this war... as daft as it sounds, it can be just as important as what goes on on the pitch these days... United and Liverpool have been generating massive revenues over the years despite lack of success.

Great post although I would also add that imho a proportion of young kids all over the world use the barometer of success as opposed to negative articles.
Continued success in the coming years will lead to a tipping point and a place for us where the rags/dippers enjoy due to their success in the 70s and eighties.

 

[Maly]

Vicky Kloss with a Cambridge degree and 20 years in the job should have the intelligence and know how to deal with the media. As a director she will be taking a few bob home each month. Mancini had a go at the way she not only failed to suppress the stories just before a cup final about him getting the push but also at the poor image we were getting generally and as reigning champions during the whole season that was just finishing.
Press briefings are farcical. I cannot imagine any other clubs allowing reporter to make an allegation about a manager taking a bung and get away with it - in the eyes of the world. Another made an awful remark about Silva's son - they all chance these remarks because they get away with it.
We should be more proactive and positive - we always seem like a boxer on the back foot with hands dropped and getting a walloping.
I too avoid the media to and get a digest of what's happening on here and am thankfully selective too. I would never dream of criticising City fans for showing their support or supporting those who call blues defending the club 'fanny wipes'.

Good analogy. We’re rope-a-doping them, hoping they’ll tire of printing their nonsensical articles about us.

Long term, this might just work ;)

 

[Gremlin]

Spurs overcame a scare but we were within minutes of one of the biggest shocks in recent FA Cup History.(BBC)
I can only assume that when goals are scored fits the narrative not the final result.

TBF - a Championship club knocking out a PL club would not be the biggest upset in FA Cup history. It's happened quite a few times.

 

[TheBlueDune]

We invented it & Neville named it

Nicky Butt's lawyer will be after you for copyright infringement.
Standard tactic was to foul the ball holder when they lost the ball and under counterattack.
Along with Paul "can't tackle " Scholes.