No, the Israeli's are targeting Hamas, the collateral unfortunately falls on the Palestinian people and that is the fault of Hamas. If Israel was truly targeting Palestinians then they could completely flatten Gaza in a matter of hours.So the distinction that you said was important to make doesn't apply after all. Glad we cleared that up :)
What do you expect Israel to do? Allow civilians to be murdered, taken hostage, raped, beaten, killed and put on social media and that's the end of it?
Of course they were going to respond and respond harshly but that's the consequence of what Hamas instigated upon its own people on Saturday.