For those using Arsenal as an example (if it's not been said already), but their stadium naming is a joint deal to include shirt sponsorship too, and in reality once you've spread it out over the length of the contract it's pretty piss poor compared to even shirt only sponsorship deals for other big clubs.
There's far far more scope for financial input than what Arsenal have managed. Barcelonas new deal is worth something like £25m per year for just the shirt. Arsenals is worth 6m per year for everything. Heck we get more than that from just shirt sponsorship.
There's far far more scope for financial input than what Arsenal have managed. Barcelonas new deal is worth something like £25m per year for just the shirt. Arsenals is worth 6m per year for everything. Heck we get more than that from just shirt sponsorship.