New Away Kit Revealed

This is what happens when you introduce surveys and focus groups in to the creative process.

City send out a questionaire saying "Which of these terms do you associate with Manchester City" one of the answers is "Citizens" and some genius thinks, oh but if we call it "Cityzens" then no one will be in any doubt as to who it relates to. The result? A membership scheme with a bit of a cringy name that no one really likes.

Same with this kit, they\ survey probably asked, which of these do you associate with Manchester City, and Blue Moon was an answer, so of course, let's put a hideous graphic of a blue moon on the sleeves of the kit so it looks like a white trash T-Shirt than an obese mother from Westconsin would wear atop her elasticated pale blue jeans while she walks around Disney World.

As Noel Gallagher said about focus groups - they know fuck all about creativity. If you'd asked a focus group if they wanted Jimi Hendrix, they'd say no, and you'd just end up with The Carpenters and One Direction.

Wolves new away kit:

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Must be a cushy job being a kit designer for Nike, any shite you think of will get made.
 
I don't love it, but the hate some people are using is a little hyperbolic. It's isn't that bad. The color scheme is nice, the moon part is a bit weird, all that being said, it's a 6/10, not sure why people are flipping out over it. It's like, if it's not the greatest kit ever made, the it has to be the wankest ever made.
 
dont know what they were thinking ,this version (like it or not )with the moon shape makes sense and most of us I think when we saw it were looking forward to wearing this smart kit ,what we get is a confusing crater sleeve effort with nothing on the front which is just a confusing mess ,I can only presume some focus group decided the Etihad Airways got lost in the design , the long sleeve version is a Fugly Pyjamas top . only a shirt but disappointed to say the least.
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Long sleeve version looks like it was designed and sewn together by Maria from the Von Trapp family curtains. Hideous; Nike is having a laugh. Last year's was far better.
 
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The away kit looks like a 12 yr old drew it for a competition and won, while WE all lost!!

Nike appears to have hit a home run with the home kit, and the third kit is simply a plain Nike shirt in a color that will clash with nothing (Barca last season, for example!). However, that away kit is nothing short of embarrassing and proof that Nike is either trying too hard to try to be "in" with who they think City fans are OR they just decided to have a laugh at our expense with the sleeves.

It is clear that navy blue is going to be the away kit color for the future, so maybe someone can come up with some decent navy blue efforts we can look at?

For example, would it have been so hard to simply replicate the home kit in the away kit colors? Can someone with some computer skills put that together WITHOUT the Blue Moon sleeves?!
 

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