new job role at City to 'monetise' fans

[Eccles Blue]

What's wrong with that? It is just Business speak, it is just what has always happened but nowadays they have a different 'language' for it!!

We have always had a commercial base, in the past we had City Social Club as well as the football kits and some souvenirs, now they have advanced into the modern era and it is a 'Marketing, Media and Development team.'

Nothing sinister there mate.

 

[unexpected item]

If the ragtops pick it up, that one word will be another stick to beat us with, like 'holistic'. But hey, so what.

 

[Shaelumstash]

Might sound harsh (and I'll probably get shit for this) but I don't mind if the the club milk the foreign fans for all they're worth. If it means I get to watch the best players in the world week in week out then I'm happy.

Very Harsh and selfish! Yet how many of us agree with the sentiment....i do if i'm honest

Why is it harsh? The sole purpose of a business is to make money. It is a money making enterprise. It just happens our favorite business's best avenue to making money is too win.

I'm a foreign fan. All I see from them trying to "milk" me is better access to services, information and gear then we've had previously. They're providing better service and we choose whether or not we want to pay for it. There isn't anything offensive at all about it.

I appreciate what you're saying, and it is true that in the modern era it is essential for City to make money. If you feel more engaged and have better access to CIty product, that is fantastic as far as I'm concerned.

However, one point I disagree with you on is your suggestion that City is just a business and money making exercise. It is so much more than that. Football clubs in England were not born as franchises of a global conglomerate. They were clubs that represented local communities. For over 120 years they have been institutions that are as close to some people as family and church.

Using church as an example, imagine the parishioners at a local church who had gone for years to the same place to worship. The church had leaks, was cold in the winter, the priest was boring and you couldn't hear him at the back, and he had a speech impediment. The congregation would whinge and argue about him and the state of the church, but would still come back every Sunday no matter what because their fathers and grandfathers had gone before them. They belonged there, it was part of who they are.

Then one day a hugely wealthy businessman came and knocked that church down, built a brand new bigger, better more modern one, with plasma screens, heating in the winter, air conditioning in the summer, and hired the most articulate and charismatic priest he could find, Steven Fry meets Jay-Z.

The same congregation came as before, but to fill all of the benches in the huge church, he had to bus in a load of out of towners. They were all good people, but because they'd not been there when the roof was leaking, some of the old congregation resented them. They liked the new facilities, the plasmas, the heating, Steve-Z, but sometimes some of them missed the leaky roof.

 

[Tim of the Oak]

If the ragtops pick it up, that one word will be another stick to beat us with, like 'holistic'. But hey, so what.

That might not be a bad thing and make the Club less likely to hike up prices and prioritise JCLs / commercials.

 

[paulchapo]

The club has to make as much money as possible due to the hated FFP.I have no doubt if FFP wasn't being introduced our tickets would be as cheap as chips.Merchandising etcetera i have no problem with the club charging what they want,people have the choice to buy it or not.

 

[ped]

we are weeks away from the 5th annerversry of the take over,its been an fantastic journey,95% of the changes have been wonderfull,we are a million miles from the cock ups of the80s and 90s we have a team full of world class players,city square,a indoor ticket office ,we are building the best training complex in the world,,with education to match,a sister club in new York,we recruit ,the worlds best backroom staff,and refurbed offices in London,(a must in todays globle market)we have a world wide scouting network with soccer schools world wide,ground expansion is on the horizon,60 ,ooo capacity,with even bigger in the future muted,the best stadium catering in the world next season . a brilliant web site(FREE) ,,we are consulted as fans ,every step of the way,in a way that puts past owners to shame,all this and season ticket prices are comparable to any club in the prem,,so can an old man give a little advice to some,STOP FRETTING ABOUT WHAT MAY OR MAY NOT HAPPEN IN THE FUTURE,in fact its quite possible that the next 5 years will be just as wonderful as the last

 

[I'm no cynic but...]

we are weeks away from the 5th annerversry of the take over,its been an fantastic journey,95% of the changes have been wonderfull,we are a million miles from the cock ups of the80s and 90s we have a team full of world class players,city square,a indoor ticket office ,we are building the best training complex in the world,,with education to match,a sister club in new York,we recruit ,the worlds best backroom staff,and refurbed offices in London,(a must in todays globle market)we have a world wide scouting network with soccer schools world wide,ground expansion is on the horizon,60 ,ooo capacity,with even bigger in the future muted,the best stadium catering in the world next season . a brilliant web site(FREE) ,,we are consulted as fans ,every step of the way,in a way that puts past owners to shame,all this and season ticket prices are comparable to any club in the prem,,so can an old man give a little advice to some,STOP FRETTING ABOUT WHAT MAY OR MAY NOT HAPPEN IN THE FUTURE,in fact its quite possible that the next 5 years will be just as wonderful as the last

The vast majority of fans will be with you on that. Your view on the club's development during this period is difficult to oppose, though our enemies will try.

 

[paulchapo]

It is human nature to whinge i guess,some people would still moan if they were given a free season ticket that they had to pay to get to the ground,i kid you not!

 

[beehive_bob]

Hardly surprising that we're employing someone for a role like this, but a bit surprising they've used some slightly scary, Orwellian terminology and been overly blunt.

I think it would go without saying that such a role would look to "monetise" fans and it doesn't really sit well with a job which is stated as being fan relationship management! Guess the person who wrote the job description failed his Diplomatic Corps exam but nowt to worry about.

 

[nomorethaksintimes]

Monetising fans...where does it end? They'll be charging to get into the ground just to watch our team play next.