new job role at City to 'monetise' fans

[Deleted member 52846]

Might sound harsh (and I'll probably get shit for this) but I don't mind if the the club milk the foreign fans for all they're worth. If it means I get to watch the best players in the world week in week out then I'm happy.

They're the one latching onto us just because we're now a name with good players and a chance to win silverware every season; why not milk the fuckers out of their money?! They weren't here when we were struggling and if we ever struggle again in the future many won't stick around.

 

[Tim of the Oak]

Monetising fans...where does it end? They'll be charging to get into the ground just to watch our team play next.

When it gets too expensive and bland (atmosphere wise) for many lifelong fans to go to the game.

The "monetize" issue does not alarm me but it is a bit silly for someone to include this in their linked JD. Football clubs have been trying to maximise income for as long as I have been going and at least we see high quality football most games.

 

[DalbeyINUK]

Very Harsh and selfish! Yet how many of us agree with the sentiment....i do if i'm honest

Why is it harsh? The sole purpose of a business is to make money. It is a money making enterprise. It just happens our favorite business's best avenue to making money is too win.

I'm a foreign fan. All I see from them trying to "milk" me is better access to services, information and gear then we've had previously. They're providing better service and we choose whether or not we want to pay for it. There isn't anything offensive at all about it.

I appreciate what you're saying, and it is true that in the modern era it is essential for City to make money. If you feel more engaged and have better access to CIty product, that is fantastic as far as I'm concerned.

However, one point I disagree with you on is your suggestion that City is just a business and money making exercise. It is so much more than that. Football clubs in England were not born as franchises of a global conglomerate. They were clubs that represented local communities. For over 120 years they have been institutions that are as close to some people as family and church.

Using church as an example, imagine the parishioners at a local church who had gone for years to the same place to worship. The church had leaks, was cold in the winter, the priest was boring and you couldn't hear him at the back, and he had a speech impediment. The congregation would whinge and argue about him and the state of the church, but would still come back every Sunday no matter what because their fathers and grandfathers had gone before them. They belonged there, it was part of who they are.

Then one day a hugely wealthy businessman came and knocked that church down, built a brand new bigger, better more modern one, with plasma screens, heating in the winter, air conditioning in the summer, and hired the most articulate and charismatic priest he could find, Steven Fry meets Jay-Z.

The same congregation came as before, but to fill all of the benches in the huge church, he had to bus in a load of out of towners. They were all good people, but because they'd not been there when the roof was leaking, some of the old congregation resented them. They liked the new facilities, the plasmas, the heating, Steve-Z, but sometimes some of them missed the leaky roof.

I totally get that, and was intentionally trying to lead away from it, because it just isn't the case anymore. I was looking at it through the modern prism that we are forced to look at it through. I really do understand that, and we all as fans may still feel that way about our club, but it isn't the reality in the modern day footballing business. It's now a case of adapt and accept or go support Alty. Know what I mean?





I do love Alty.

 

[Mentis]

Posted by accident.... Nothing to see here. Move along

 

[Eccles Blue]

"mon·e·tize
verb (used with object), mon·e·tized, mon·e·tiz·ing.
1.
to legalize as money.

2.
to coin into money: to monetize gold.

3.
to give the character of money to.

4.
Economics . to convert (a debt, especially the national debt) into currency, especially by issuing government securities or notes.

5. give legal value to or establish as the legal tender of a country; "They monetized the lira"
Also, especially British, mon·e·tise. "

Interesting, so they are legalising us or making us legal tender? Or are we personally converting someone's debt into currency??








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[Sleeping_Easy]

Don't people write their linkedin job descriptions themselves? So that could just be the job description the berk has wrote themselves in order to make them seem more important - a bit similar to how the most mundane job title now sounds important.

Lollypop Lady = Rush Hour Traffic Congestion Manager & Pedestrian Safety Inspector

This

 

[goalmole]

Very Harsh and selfish! Yet how many of us agree with the sentiment....i do if i'm honest

Why is it harsh? The sole purpose of a business is to make money. It is a money making enterprise. It just happens our favorite business's best avenue to making money is too win.

I'm a foreign fan. All I see from them trying to "milk" me is better access to services, information and gear then we've had previously. They're providing better service and we choose whether or not we want to pay for it. There isn't anything offensive at all about it.

I appreciate what you're saying, and it is true that in the modern era it is essential for City to make money. If you feel more engaged and have better access to CIty product, that is fantastic as far as I'm concerned.

However, one point I disagree with you on is your suggestion that City is just a business and money making exercise. It is so much more than that. Football clubs in England were not born as franchises of a global conglomerate. They were clubs that represented local communities. For over 120 years they have been institutions that are as close to some people as family and church.

Using church as an example, imagine the parishioners at a local church who had gone for years to the same place to worship. The church had leaks, was cold in the winter, the priest was boring and you couldn't hear him at the back, and he had a speech impediment. The congregation would whinge and argue about him and the state of the church, but would still come back every Sunday no matter what because their fathers and grandfathers had gone before them. They belonged there, it was part of who they are.

Then one day a hugely wealthy businessman came and knocked that church down, built a brand new bigger, better more modern one, with plasma screens, heating in the winter, air conditioning in the summer, and hired the most articulate and charismatic priest he could find, Steven Fry meets Jay-Z.

The same congregation came as before, but to fill all of the benches in the huge church, he had to bus in a load of out of towners. They were all good people, but because they'd not been there when the roof was leaking, some of the old congregation resented them. They liked the new facilities, the plasmas, the heating, Steve-Z, but sometimes some of them missed the leaky roof.

I would say that a football club, as with much in life, represents different things to different people connected with the club.
To the fans it is their club to be supported with passion through thick and thin. To the owners it represents an investment, to be nurtured and made to pay financial dividends, and it may be that they do view it just as a money making exercise.
To the players it represents an opportunity to ply their trade, accruing wealth and honours along the way etc, etc.
The common thread that runs through all these perspectives is winning. Winning is what is required to achieve the goals of all parties who have an interest in the club doing well, and that's what keeps everybody pulling in the same direction.
If we could all look at the club from each other's perspectives, and understand that everyone connected with the club are trying to achieve the same goals, albeit for different reasons,then it may lead to less whinging and sniping and hopefully make for a more harmonious and ultimately a more successful club.

 

[bluethunder]

Monetising fans...where does it end? They'll be charging to get into the ground just to watch our team play next.

When it gets too expensive and bland (atmosphere wise) for many lifelong fans to go to the game.

The "monetize" issue does not alarm me but it is a bit silly for someone to include this in their linked JD. Football clubs have been trying to maximise income for as long as I have been going and at least we see high quality football most games.

i suppose they can sell season tickets for £1 each, but they would sell out so quick. those who didn't get a season ticket will start moaning and complaining about the cheap season tickets.

the club can't please everyone.

 

[sir baconface]

In an internet sense monetizing/monetising means converting browsers into customers who generate revenue. That's nearer the mark here.

What's the fuss? We're a global business and we sold our souls years ago, as have most other Premiership clubs. We're just getting better at it.

 

[Fuzzy Logic]

The City we grew up loving has gone, we're just rags now but in a different colour shirt. MCFC is a business that wants to sell merchandise all around the globe, attract glory hunters and milk everyone for every penny they can get.

Back in the day if i saw someone in a city top i'd go and have a chat knowing they were probably from the north west and a proper football fan, now i don't bother as they're just as likely to be a JCL glory hunter.

Football has bene stolen from the working man and i hope it all comes crashing down sooner rather than later, but as long as some people keep bending over and paying whatever they're told we've got no chance.

I didn't renew my seasoncard and i'm looking forward to visiting Maine Road FC to watch English players playing for pride and not for greed, standing on terraces with local fans.