Answer is SIMPLE.
ALL CLUBS under UEFA should have a spending limit…the SAME LIMIT. No club can exceed it. That limit is a % of the average revenues of the clubs in that league/division for the previous reporting year.
Making it a % of each individual club’s revenue only allows the big clubs to get bigger and the smaller clubs more unable to compete.
If top club earns $20M and next club $19M, $18M and so on, all the way to the bottom club making only 1M in revenues. If you average the revenues you get $10.5M. If total spend was set at a % of that, some clubs could max it out, others might be under it, but it would be the same limits for everyone and not the sliding scale that currently allows the biggest clubs to get even bigger.
TV revenues should be shared EQUALLY between every team in a division.
Away tickets set at 10% of home capacity and £20 per ticket, no exceptions.
Beyond that, there could be a sustainability fee, based on “excess revenues” that funded football, from the grassroots up, an infrastructure fund that helped clubs improve their stadia and access infrastructure, and a set of high minimum standards for stadia across the country.