With the growth of the likes of Under Armour and Warrior, adidas taking control of the US sports market (NBA contract with franchises, MLS contract with all clubs), Arsenal United and later Juve all leaving them...
What a dumb comment, They haven't 'slapped our arses good and proper' because at the start of last year, £12 million was right around the going rate for kit deals, It's not their fault nor ours that United and Arsenal have decided to auction off their kit sponsors due to their lack of success on the pitch. People have to understand this, Despite us having a good deal of success on the pitch, We are still in the relegation zone when it comes to marketing, Worldwide and in England, If anything we have just entered the elite when it comes to marketing. In 2 years time, I guarantee you our kit deal will be £35/40 million a year, What United and Arsenal will try and do is make sure theirs is worth even more.
If the above seems like mumbo jumbo, Then i'll break it down in simple English, Who is the most supported in England right now? United, Liverpool, Arsenal and Chelsea with a dollop of City fans, I went to London a few weeks back and i started seeing the odd gloryhunter with our shirts on, Just wait a year or two hopefully with a CL or another Premier League title under our belt we will start attracting more gloryhunters from London, Kent and Ireland, Once you start attracting the gloryhunters then you can start getting the big kit deals and gain more media coverage etc etc.
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