I think it looks class.
From other angles you'd still get the bowl aesthetic and then heading towards the South Stand you get a huge area for retail/hospitality to create a fan zone.
The 2tier stand looks absolutely monstrous. Exactly what we have wanted and called for. They've managed to create two distinct areas which means on non-footballing days you are in a purpose built leisure area and on football days you've got that plus a superb stadium to enjoy.
I work in planning so used to these conceptual images, it's just to pretend things aren't set in stone yet so people don't get too angry at things. The CGI's show the quality of it.