You could show games when playing away at the home ground with the away team's permission when it was sold out, like when we got beat 4-0 at Arsenal.
If it is a home game you can show what you like in your ground, which seemed to extend to buildings which were joined to the ground even if people in that suite or bar don't have a seat in the ground. For a Sat 3pm they could open part of the hotel to 500 fans with bars 30 mins before kick off as guests have gone to the game, charge £20 to get in and £6 a pint all game. I'm sure it would appeal to quite a few if the games continue to sell out.