Finally i get to use my "Yank" expertise. As "micro-brews" became popular in the States in the 90s (Sam Adams, Sierra Nevada, etc....) when consumers wanted quality beer that could compete with the expensive imports from Europe, the big shit brewers in the States (Budweiser, Coors, etc...) realized they had a problem on their hands. So, they started making what looked like "micro-brews" to try to get a piece of the the new market. The packaging looked nice but the beer still sucked.
Blue Moon is made by Coors. Coors is quite possibly the worst beer in the world. Blue Moon is better than Coors but it still sucks. If you want a Belgian style beer. By beer made in Belgium. If you want to drink a beer because it has a blue moon on the label then I guess by Blue Moon but for me whats in the bottle is more important.