Piecing it together, it was part of a deal which is only really likely to have been "brokered" by a PR person or firm (again paid by someone). They co-ordinated The Times (Martin Ziegler) to run 2 pieces at 8pm (the start time of Morgan's show) and Morgan. Presumably, Ziegler didn't fancy or couldn't make it into the studio so Matt Lawton did it for the Times.
The main piece in the Times had some detail about the video so was fair (no credits, BVI etc). Both had a link to the video itself which also ran its premiere at 8pm. The credits were then added a 24-48 later.
Sinister? You decide? Secretive definitely.
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