Maybe it's their previous American sponsors (Chevrolet) who fired the guy that negotiated their previous sponsorship deal as that was also overinflated?
It could even be Red Dippers whose main sponsor has been fined billions of pounds for laundering money on behalf of terrorists.
Perhaps it's the individual who agreed the deal worth tens of millions of pounds a year for The Tarquins with the Rwandan government to have "Visit Rwanda" plastered on their shirt sleeves, the same Rwandan government who happen to receive tens of millions of pounds of International Aid from the UK Government via the taxpayer.