The pl wants clubs to get 3 quotes for shirt sponsorship. Then these 3 quotes are shown to the pl committee who than pass on the information to our rivals. Than the pl decide that the quotes are fair.
Kin hell the pl is run no better than a local members golf club !
A multi billion league run by amateurs controlled by Americans, who dont want clubs owned from the middle east. But are happy to take middle east sponsorship money.
So A club does all the hard work finding 3 sponsors we choose one then the other clubs go to the other two and say you can sponsor us no work to be done! Fenway I there early days had a shirt sponsor offering them 15m then another one related/mates of Fenway ended up paying them 25m! No one battered an eye! Same with the scum getting over the top sponsors!