Richard Masters has never done anything to make me think he's more of a football fan than refer to those clubs as small.
Clubs will be called small compared to City in stadiums, bars, clubhouses, u9 pitches, dinner tables, pubs, twitter, the newspapers, TV, podcasts. By managers, owners, players, pundits, journalists and fans.
And yet an executive says it everyone pretends they would never dare to refer to another club as small and it's really just not on. How could anyone in charge of a business where some teams earn £850m a year and £400m wage bills while some earn £100m and spend £50m a year refer to one as being bigger than the other? How can a club with 9 league titles be referred to as bigger than a club with none? How could a club with a 60,000 seater stadium by bigger than Luton?
The abosolute definition of manufactured and performative outrage.