To represent their true constituency.
I’ve said this in numerous answers, albeit without a video or the heft of Chomsky’s reputation behind me.
It is spot on about the Right, but it also ignores the fact that telling people what a moderate is for is like explaining why a particular wall color, that looks like it is white, is so attractive. Describing it takes time, requires context, understanding, and comparison. In this multimedia, internet sound bite, 15 second attention span world, it’s difficult to explain why pre-K is important, while increased Child Care Credit is a dollar multiplier, why fighting to increase the minimum wage (which is clearly not as easy as Bigga seems to think in his American Dictatorship Utopia) are such worthwhile goals. Indeed, in an “us vs them” American world, where “us” is taxpayers and “them” are “tax takers,” it is easy to demonize the “them” as the “non-white others” the Republicans warned us about and whom you can see causing all the problems on the news every night!
The American electorate is so disparate, it is easy to tailor responses to pick them off with slogans that feed their prejudices. Trying to overcome that takes time, discussion, explanation…and so few people have the time, patience, or frankly the intelligence to listen and have that discussion!
The VA Governor’s race is a perfect example. Youngkin is a Trump Republican in a purple state. His SOLE DEFINING MESSAGE was that parents should have a say in their kids education! Well, they do! Every school board is composed of parents. However, McAuliffe made the rookie mistake of saying the words that “parents should NOT be telling teachers what to teach!”
He didn’t mean what Youngkin ran with, but the sound bite made it seem like McAuliffe was kowtowing the the Teachers Union, rather than listening to parents. Nothing mobilizes white women like telling them they can’t decide what happens to their kid’s, eh, voila!!!
Now, the sheep’s clothing can come off and people will get the wolf!! AND, ALL BECAUSE OF A SOUND BITE ON VIDEO THAT WAS RUN A MILLION TIMES ON YOU TUBE, FACEBOOK AND FOR FREE ON TV!!
THAT is the level of sophistication of the American electorate, especially in a red rural state like VA, which has blue urban pockets!
Had McAuliffe won, he would have been the FIRST VA GOVERNOR TO EVER WIN A SECOND TERM AS GOVERNOR FOR THE SAME PARTY! He would also have been the first VA Governor of the President’s Party to win an off year election in over 50 years!
He had history running against him, was considered a Washington insider, and was not so well liked the first time that he was ever going to be a shoo-in for a second term! Throw in the video sound bite and the current zeitgeist that “others” are ruining everything for white Americans and it was a fairly simple task once the sound bite became the focal point of the race!
America loves “trying something else!” It happens all the time when they think nothing is getting done FOR THEM! They understand money, less taxes, a check in the mail. They don’t understand more subtle changes that often have a much greater influence on their lives, like a right wing Judiciary, tax policy for the rich, the undermining of the social construct over time, etc…
America has been broken. It may never get fixed, especially if one powerful group likes it broken so they can ransack it for themselves.