I think most people see the difference between 'points whoring' and simply doing a favour for a mate on a one off basis. But it seems that demand for away tickets is increasing in general and so it's important that the distribution system is fair and transparent. Personally the way I see it is, I've got 12,900 points, anyone with more should get the option to buy one (for their own use) before I do, anyone with less should be behind me in the queue regardless of where they sit, which Supporters Club they belong to or how many points the best mate of their best mate has. To that end, the club should start the process by being more open about how they distribute tickets, at least then it would stop some of the speculation.
As for Supporters Clubs, I've never been a member of one, but my understanding is that they receive an allocation per branch which they are free to distribute as they (the members) see fit. Historically there may be good reason for that but in today's climate I don't see why tickets should be allocated any other way than according to individual points. On the train from Malaga to Seville I sat next to a smashing guy from the Ballymena SC who was going to the match with his daughter, neither of them were current season card holders but, despite that, had tickets for the away section. It was hard to begrudge them the tickets or to be negative about a City fan getting to do a European trip with his daughter but, when I looked at my own €99 ticket in the home section it was difficult not to feel that something was wrong with the system.