Built specific expectations - in the end delivered another player in our strongest area. Boxed clever at the start but threw in the towel around round 4.
10 years of Messi chasing ended as he went to the owner's rivals. Left Aguero high and dry, pretty harsh. Left Kane hanging with no real bid. Switched to Ronaldo, gazumped by ecstatic neighbours. Poor for PR, lost marketing opportunity. Poor for the mind game over our rivals.
Most of all, a 1bn squad with just one striker - a lad who nearly went on loan to the championship. That's not how you do it. Pep ended up with 12 wingers and 0 strikers at times with Barca, and despite winning plaudits due to playing Messi as false nine, the team genuinely quite often fell a way short in such a predictable way. Letting him make the same, predictable mistake again here is especially really disappointing from the board.
Moreover, their over reliance on Mendes is a good example of placing all your eggs in one basket. To me it smacks of arrogance, complacency, and even nepotism. On transfer day JM was sorting out Barca - not us.
For all our 'principles' in the market, we still pay very high fees, and as much commission to the agents as anyone. On the other hand - there are agents, clubs and presidents and agents have we feuded with, never to speak to again?
Whilst we are not getting our targets, there is no other conclusion in my mind, that our attitude exemplifies the wrong sort of arrogance.
The playing side is now placed to shut it all out and deliver, which is good. But its like we have to shoot ourselves in the foot to prove we're treated badly by the rest of the world.