If you've been in power for 14 years, and your party broadcast is anything other than what a utopia you've created, you might as well not show it. Every time I hear a Tory talking about how they're going to solve this or that problem, it's like listening to a fox talking about how to improve chicken coop security after they've just run rampage for the 10th time.
My main worry with Reform is the number of people who think that the Tories have only been awful because of the individuals involved rather than the awful policies. There are people who think that the Tories' ideas are great (and even don't go far enough), but they're just a bunch of fuckwits. Thankfully, parties like Reform tend to struggle past one or two vaguely charismatic candidates and get to the dregs pretty quickly. If they're looking dangerous, it won't be long before some candidate's old tweets are dragged up with the inevitable racism or conspiracy bullshit and Farage is on the news having to justify them as a candidate. Maybe they should bring Godfrey Bloom back.