Replacements for Cook?

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danburge82 said:
Or the NBA. Their sports deal with more money than football does. Apart from the Rags, the other most lucrative and profitable sporting clubs in the world are Dallas Cowboys, New England Patriots and Los Angeles Lakers. Who runs these ships?
Why does a sports background matter? The differences between football in this country and other sports in the US is so great that it might as well be a different industry, so why restrict yourself to it? Haven't we recently appointed someone with vast knowledge of running a football club who can advise whichever CEO comes in? Why not bring someone in who has been successful at marketing a brand worldwide rather than mainly to the local market?
 
I don't think bribing (which in essence it would be) Platini with a CEO position would stop FFP, we are already too far down the road.

Plus the guy would be an empty suit, having little business vision.

I'm glad a few lads on this thread are making some good suggestions.
 
Irwell said:
danburge82 said:
Or the NBA. Their sports deal with more money than football does. Apart from the Rags, the other most lucrative and profitable sporting clubs in the world are Dallas Cowboys, New England Patriots and Los Angeles Lakers. Who runs these ships?
Why does a sports background matter? The differences between football in this country and other sports in the US is so great that it might as well be a different industry, so why restrict yourself to it? Haven't we recently appointed someone with vast knowledge of running a football club who can advise whichever CEO comes in? Why not bring someone in who has been successful at marketing a brand worldwide rather than mainly to the local market?


It needs to be someone who understands and has knowledge of what a sports franchise can market itself for. We need someone with vision and ambition
 
The Pink Panther said:
It needs to be someone who understands and has knowledge of what a sports franchise can market itself for. We need someone with vision and ambition
Why? Garry Cook didn't and it allowed him to take advice and think outside the box. Don't we already have a former club CEO on our board? Maybe they could advise on footballing aspects to someone with knowledge of growing a brand BIGGER than United rather than people at the next level down. After all, wasn't that our owner's stated aim? We need someone to try things that haven't been done before to take us to a level above, not someone who will just do again what they've already done to raise us to the same level.
 
Irwell said:
danburge82 said:
Or the NBA. Their sports deal with more money than football does. Apart from the Rags, the other most lucrative and profitable sporting clubs in the world are Dallas Cowboys, New England Patriots and Los Angeles Lakers. Who runs these ships?
Why does a sports background matter? The differences between football in this country and other sports in the US is so great that it might as well be a different industry, so why restrict yourself to it? Haven't we recently appointed someone with vast knowledge of running a football club who can advise whichever CEO comes in? Why not bring someone in who has been successful at marketing a brand worldwide rather than mainly to the local market?

True, possibly Massimo d'Amore CEO, PepsiCo Beverages Americas

Speaks Italian (native) English and French, but is on a good number atm
 
Theo Paphitis :-)

"You write nothing good about City, your clothes are a mess and you smell abit, for that reason, your out!" "goodbye"
 
Irwell said:
The Pink Panther said:
It needs to be someone who understands and has knowledge of what a sports franchise can market itself for. We need someone with vision and ambition
Why? Garry Cook didn't and it allowed him to take advice and think outside the box. Don't we already have a former club CEO on our board? Maybe they could advise on footballing aspects to someone with knowledge of growing a brand BIGGER than United rather than people at the next level down. After all, wasn't that our owner's stated aim? We need someone to try things that haven't been done before to take us to a level above, not someone who will just do again what they've already done to raise us to the same level.


and look who he had to turn to for advice, Kia Kuntychops
 

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