Reading Russian replies to the pictures of dead Russians soldiers.
A warning to the Ukrainian posters "Don't get to excited, we can send lots more". The irony is lost to the average Russian.
They seem to think it acceptable to just keep sending more victims as some sort of strength/tactic. So the military won't feel any pressure to stop doing it.
I suppose they think if it's not them, then why do they care. And there lies the problem.
The average Russian doesn't care what is right or wrong as long as it doesn't affect them. So any hope of a mass insurrection probably won't happen.
Therefore the tactic needs to change to one that affects the average Russian.
Sanctions are useful to limit the war machine, and will have long term affects. But probably doesn't greatly affect their day to day life.
I cannot agree with directly targeting civilians, so what can be targeted?