Besides the fact that RuSSia has invaded a sovereign state and has occupied parts for almost a decade now, there is no option but for the Ukranians to carry on.
To allow anything else will just repeat what happened in the Donbas and then Crimea. They take some land and wait for the stalemate and for the world/west to get sympathy fatigue. For those in western countries to start getting the "look after our own" (America First) syndrome. Then they regroup, rebuild their forces and push again.
Without that big symbolic victory to allow Putin to puff out his chest and hold a parade there has to be a change in the support from the Oligarchs in order for anything to change from the Rissian side.
Ukraine slow and steady on the battlefield but also ramping up the pressure on the Oligarchs and the more affluent travelling Russian population has to happen.
I think the information put out by Heineken showed how tricky it is for some comapnies to extricate themselves from markets and then there is the issue with "westerners" who have relocated to Russia, but I wonder if it would take some sort of grand gesture from "the west/NATO countries to bring Russia to its senses. Unilateral withdrawal of diplomatic relations, withdraw all diplomatic staff, close Embassies and expel all russians (without permanent residence in a country). There is no way they would be able to spin that to the populations of Moscow/St Petersburg who I think are mostly insulated from what is going on.
