Build it they will come. (If you charge the right prices.)
I think the year-on-year price rises for many are just too much. About 15% too high if you want my honest opinion.
Two different people whose information I trust have told me now that 12-15,000 blues gave up their season tickets during the Pearce years and they have never came back.
I think the main reason is price. We do not live in London and generally do not get paid London wages.
Those estimates sound very high although anecdotally it does seem to have been a time when a wave of City fans started to give up.
I agree about the point you made about money, and Manchester, yet for a successful team, in an age when football is very popular, I'm not sure where that max limit is. For a small number City have become a tourist destination like Barcelona. If you're in Manchester on match-day, go and see Aguero and Silva
Matchday prices at our Stadium are extortionate and are well out of the affordability of the thousands of people that live in the vicinity.
A person who cannot afford to pay for a season ticket sure as hell isn't going to shell out close to sixty quid for a one off game.
Until the club addresses this problem then there will always be a struggle to sell individual game tickets.
City averaged 45,365 last season when the capacity was reduced to about 46k. I sat in 216 last season next to the away end last season which was almost always allocated to City fans because away clubs returned tickets or failed to take up their allocation and it was always full of City fans buying tickets on a match by match basis from at least £45 and often more. I remember comparing our prices at the back of the South Stand to those at Utd for equivalent fixtures, and our prices were significantly more expensive.
The comments from those who bought in the last week suggested that the new tier had sold out, Level 2 was close to selling out, and the only areas with significant numbers of seats left were the corner blocks and the back 6 rows of the East and West Stands which sounds like even less availability than last season. However, the pool of match-day fans will now be reduced so I hope match-day prices come down.
I thought last season we might see an initiative to cap prices for visiting fans, but instead clubs started subsidising fans for selected games. Capping prices in the away end is the best thing clubs could do as the number of away fans following clubs like Newcastle, Sunderland, Everton has dropped massively in recent seasons. And it affects the experience of home fans as well