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Re: Superbia - Membership 2011/12

Combine it with a ticket exchange and that's mostly solved.
 
Re: Superbia - Membership 2011/12

mcfcliam said:
JoeMercer'sWay said:
GStar said:
Just thinking:

We've moaned recently about the FA creating a black market for tickets, which comes about because of Club Wembley and the 'neutral' tickets.

What the is 'Superbia membership' does is create another black market. Say we've given the top 1,500 loyalty points a chance to sign up, and 33% do.

that's 500 tickets immediately snapped up for every away game. So it rolls round to Blackpool away and suddenly there's only 800 tickets for everyone else. The blues on the 'Superbia' scheme don't fancy the game and decide to get a bit of their £2.5k back by selling above face value, as they know the demand for tickets is so much higher than the supply.

Let's see what's said tomorrow... we could all be getting things totally wrong.

If you're on the gold membership or whatever it'll be then you should be allowed to sell your away ticket back to the club at face value to be sold on in the allocation to the rest.

Still want a way of fans who have sold tickets to someone else above face value to be caught and banned.

That'd defy the whole point of paying £2,500 for a whole season...

if it's supposedly for the most loyal fans with the highest loyalty points then they'd go to most games anyway.

I would the option limit to a few games, I'd give them a special gold card and ask them to ID at the turnstiles, if it's not the same person as the name written on the ticket I'd ask them how much they paid, investigate it and if it's above face value I'd ban the Gold membership member for a couple of seasons.
 
Re: Superbia - Membership 2011/12

Project said:
Combine it with a ticket exchange and that's mostly solved.


It's not, because my 2.5k guarentee's me a ticket to every game. So i stay on that scheme for 10-15 years. I get to every Utd/Liverpool/Arsenal/Chelsea away game, along with the high demand Blackpool/Burnley etc (the promotoed teams with small grounds) i get to go to the final everytime we get there, despite the very real possibility that i'm going to 10-15 games a season less than someone who can't get a ticket because i've already got mine guaranteed.

What speaks louder, short term money or long term loyalty? I'm not sure the two can be mixed, unless it's only the top X% that are offered the chance to join and the amount of people in the scheme depends on the amount of members in that top bracket which decide to take it up.
 
Re: Superbia - Membership 2011/12

GStar said:
Project said:
Combine it with a ticket exchange and that's mostly solved.


It's not, because my 2.5k guarentee's me a ticket to every game. So i stay on that scheme for 10-15 years. I get to every Utd/Liverpool/Arsenal/Chelsea away game, along with the high demand Blackpool/Burnley etc (the promotoed teams with small grounds) i get to go to the final everytime we get there, despite the very real possibility that i'm going to 10-15 games a season less than someone who can't get a ticket because i've already got mine guaranteed.

What speaks louder, short term money or long term loyalty? I'm not sure the two can be mixed, unless it's only the top X% that are offered the chance to join and the amount of people in the scheme depends on the amount of members in that top bracket which decide to take it up.


I was referring to the empty seats/black market. Best way to deal with that is a seat exchange.

Also, I am not exactly sure what your point is in this post. A Season ticket guarantees you every home game too. Regardless of whether you go or not. Those who can't afford a season ticket so go on a game by game basis are in exactly the same position as what you just describe. Ultimately money talks either way.

And given these are being offered by invitation to those with the most points, i'm not sure how you could throw the loyalty argument in. By definition they are loyal.
 
Re: Superbia - Membership 2011/12

GStar said:
Project said:
Combine it with a ticket exchange and that's mostly solved.


It's not, because my 2.5k guarentee's me a ticket to every game. So i stay on that scheme for 10-15 years. I get to every Utd/Liverpool/Arsenal/Chelsea away game, along with the high demand Blackpool/Burnley etc (the promotoed teams with small grounds) i get to go to the final everytime we get there, despite the very real possibility that i'm going to 10-15 games a season less than someone who can't get a ticket because i've already got mine guaranteed.

What speaks louder, short term money or long term loyalty? I'm not sure the two can be mixed, unless it's only the top X% that are offered the chance to join and the amount of people in the scheme depends on the amount of members in that top bracket which decide to take it up.

eligibility scheme? ie. you have to go to 90% of the possible number of games you can attend(depending on loyalty points/ticket allocations etc.), so if a Gold Member is too choosy they lose the right to renew the following season and those on lower brackets if they've gone to as many games as possible get the opportunity to go?

Though I think the club will just take the money and not give a shit if the seat is used or not.
 
Re: Superbia - Membership 2011/12

JoeMercer'sWay said:
eligibility scheme? ie. you have to go to 90% of the possible number of games you can attend(depending on loyalty points/ticket allocations etc.), so if a Gold Member is too choosy they lose the right to renew the following season and those on lower brackets if they've gone to as many games as possible get the opportunity to go?

Though I think the club will just take the money and not give a shit if the seat is used or not.
Possibly.

And if you didn't take it up youcouldn't renew next season, but if you we're still in the top X% the season after, you'd be invited again.

Be intersting to see how they do the loyalty points for this too. ST's don't get additional points for being a st holder, they just get the home games all upfront (190) You couldn't do the same with this if there's was any kind of returns policy, unless when you sold your ticket back to the club, your points were deducted also.<br /><br />-- 15 May 2011, 15:22 --<br /><br />
Project said:
And given these are being offered by invitation to those with the most points, i'm not sure how you could throw the loyalty argument in. By definition they are loyal.

We're presuming it is, and we already know OSC's use high loyalty point members to gain an allocation for the branch to pass on to another member if the original doesn't fancy going... thus keeping their points up.

All i'm saying is, there's a chance here for people to get themselves into a special club and then begin picking and choosing which games they'll attend whilst keeping the privilege of being given the chance to attend every game.
 
Re: Superbia - Membership 2011/12

JoeMercer'sWay said:
...Though I think the club will just take the money and not give a shit if the seat is used or not.

Just like a 'real' business then?

Look at the business model here. If I had 3,000 home seats a week to fill/sell and had the chance to sell them all before the season starts - then I would (I'd be mad not to). My target has been met and the club (board) is happy. Now why should I care whether you turn up or not? 3,000 empty seats means nothing to me as a business man - I've already sold them and got my percentage!

Not nice for supporters - but business rarely is.
 
Re: Superbia - Membership 2011/12

Raffles said:
JoeMercer'sWay said:
...Though I think the club will just take the money and not give a shit if the seat is used or not.

Just like a 'real' business then?

Look at the business model here. If I had 3,000 home seats a week to fill/sell and had the chance to sell them all before the season starts - then I would (I'd be mad not to). My target has been met and the club (board) is happy. Now why should I care whether you turn up or not? 3,000 empty seats means nothing to me as a business man - I've already sold them and got my percentage!

Not nice for supporters - but business rarely is.

Hardly a sustainable and long term model.

My 2nd tier customers get fed up of being shafted, and move on, my current customer base will fluctuate and i won't have the demand outweighing supply, over the long term the numbers drop.

Although this is all assumption, i'm sure ther'll be long debate on here tomorrow; if this Black Card is for the top X% of loyalty point holders, it kind of seems a bit pointless as its giving the supports already guarenteed a ticket confirmation of what they already have - at an inflated price.

If it's like an away game and there's a limited number to sell which will go on sale based on loyalty points over a number of days, then it's giving the people with money the chance to jump ahead of those with loyalty... which probably wouldn't be right.
 
Re: Superbia - Membership 2011/12

GStar said:
Project said:
Combine it with a ticket exchange and that's mostly solved.


It's not, because my 2.5k guarentee's me a ticket to every game. So i stay on that scheme for 10-15 years. I get to every Utd/Liverpool/Arsenal/Chelsea away game, along with the high demand Blackpool/Burnley etc (the promotoed teams with small grounds) i get to go to the final everytime we get there, despite the very real possibility that i'm going to 10-15 games a season less than someone who can't get a ticket because i've already got mine guaranteed.

What speaks louder, short term money or long term loyalty? I'm not sure the two can be mixed, unless it's only the top X% that are offered the chance to join and the amount of people in the scheme depends on the amount of members in that top bracket which decide to take it up.
I can see your point here but I think you have missed essential point which you allude to at the end, it does appear that these "gold memberships" are only being offered to those fans with substantial number of loyalty points.

These fans must have attended the majority of away, cup and european games to have reached those levels, therefore they are likely to want to use their away tickets to the likes of Wigan and not pick and choose.
 
Re: Superbia - Membership 2011/12

Tonster said:
Don't know about the other levels, it just makes it sound like this is the top level (for our most loyal supporters, it says) so maybe there will be other levels.

It has arrived on posh card all laminated with a letter from Garry Cook.

It says :
'You have been chosen, you are superbia, there is no higher etc.....for our ultimate supporters, our ultimate membership.......the priviledges of membership don't come any higher than this'

Can't see that many going for this at £2500 as it will obviously depend how far we get in competitions what value you get for this, I'm going to ring tomorrow to ask lots of questions!!

Available to purchase from 9am on Monday 23rd May.

is the card black?
 

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