Ticketing provides the club a small percentage of overall income. We are now a profitable club and aren’t scratching around every possible bit of income to pass FFP.
They do not need to keep increasing ticket prices. Simple as that.
For all the fantastic work the club are doing in many other areas, this is the one area they are doing things wrong. It’s men whose names we may never hear of, working on their Excel spreadsheets, justifying their wages, as they maximise ticketing profits for no reason than just maximising them. Doing it for the sake of doing it. Just to show those extra “+” and “£”s in the Deloitte money league table.
There are some very reasonably priced tickets at City, but it’s not many. Bayern have 12000 reasonably priced tickets. I’d be surprised if it’s 1/6 of that at City. Yes, the Bundesliga is a different animal but at the end of the day City could charge every fan behind the goals £500 and every fan along the sides £650 and be no worse off. Mine is over £800 now. I’ve been in that seat well over a decade and have mates and good people around me where we all join in with the singing every game. We’ve already lost two lads from my row in the last three years due to cost.
All tickets for City games should be sold by City to City fans at good prices. None of this passing them on to third party websites to sell on at huge cost, none of this £60 match day tickets, none of this 1000 at £299 and “fuck everyone else let’s charge them as close to a grand as possible”... be fair to everyone outside the corporate areas, not just a tiny percentage.
They do not need to do it.