City are competing with other clubs, and our match-day revenue is way behind rivals like Liverpool, Chelsea, Arsenal, Utd etc.
Until the Premier League start regulating ticket prices, clubs will maximise every source of revenue they can.
I have seen fans say it's a drop in the ocean compared to corporate earnings which is true but the drops add up. Two or three seasons season ticket price increases pay a players wages, so ultimately it affects what you're watching. Fine if the league stop price increases then the inflationary arms race stops.