There have to be some long-standing Blues for whom winning the CL is a natural point to retire. Sadly it’s easy to imagine their STs won’t be returned to sale. I’d expect league fixtures against Forest, Luton and Sheffield Utd will be priced for the local/loyal non-ST holding fan, alongside early stage CL and FA Cup and Carabao if the opposition isn’t glamorous. I don’t even think Burnley tickets will be cheap because of the Vinnie factor.
Last season, with three to pay for, I spent a small fortune on matchday tickets - an ST was not viable for me when the kids were younger and there will be lots of other parents in the same boat. But if the numbers being rumoured here are true I would start to feel insulted and will consider going less and letting a non-singing, smartphone-wielding neutral have the seat. Every company and their dog is out to fleece the working man and woman these days but the difference with football is it’s discretionary and support is based on goodwill. Not the case with food, fuel, utilities. The club really does risk alienating the people who will come week in week out for the next sixty years if these numbers are correct. And there will come a time when those Blues are needed. Nothing goes up in a straight line.