That’s a cop out and you know it. Don’t think an extra £1.2m is going to make much odds. It might to the working class blue who takes his 2 young lads to the match though.
That's not how I works.
Read this comment every year, but those increases over 10 years have made a difference. Match day revenue is important and contributes towards the signings, stadium development and player wages.
Prices have increased year on year as they have at most other Clubs, they probably will continue to do so.
Anyone suggesting City should for example, have frozen prices 10 years ago and the Club now be in a situation where City fans pay a lot less than our competitors is nuts!
You'd think we were not under continued scrutiny with cases launched left right and centre into our finances!
Football is an expensive past time these days, it ain't changing until governance take control but they aren't bothered either. A lot of people are paid well for "working in football" it's a gravy train!
City have to balance the books like everyone else. A couple of years out of CL and missing out on all that revenue would have a huge impact, no more Haalands signed.
Would you prefer City hike the prices by 50% in that situation to bridge the gap!
I'll guarantee you something. This price increase will have no impact on those S/T holders who can't be arsed attending the less glamorous games.