It obviously does make odds to the club though as each year it adds up. So while it may only be an extra 1.2M this year, it's probably similar over the last dozen years (and no doubt the next few years too). It soon adds up to a worthwhile amount for the club. There will most likely be a target they have in mind and we'll see 'smallish' increases until they reach that target.
That target will never be reached as it will change constantly
The thing with football is they know we will moan but they also know we will still go. We are in the main addicted.
This site proves it, a lot of us are here a lot talking about some important stuff but in the main shite, gossip and trying to get tickets for away games.
The sad part is as a collective we are poor in supporting our own, many on here, old and new are ok with some being priced out and say it is the price of success.
On the basis that we may ourselves be ok and can carry on attending
City and football now can easily cope without the increases
People quoting £1.5m extra money, where will that go. Will it improve anything for the fans, free buses say included with tickets to reduce traffic, better paid staff to make sure you can get a drink etc at half time in time, create smoking areas so no one has to go toilet with a gas mask
None of that, it will be swallowed up and we will see nothing