Prestwich_Blue
Well-Known Member
And that sensible middle ground does exist. They don't publish it but the club clearly operates some sort of category pricing system.We see our season ticket price as the market price for a bum on a seat to watch the match.We think the club are profiteering by selling tickets at the walk-up match day prices.
The club see the match-day price as the market price for a bum on a seat. They see season tickets as a bulk buy discount, which in their mind is being abused by us letting non-ST holders use our seat.
Thats why it makes sense to have a sensible middle ground that doesn't piss either side off - flexi tickets that don't cost huge extra amounts to buy and easy to hand back to the club to sell on to "premium customers", season tickets that reflect the loyal fan base who deserve a discount price for their loyalty, support and to attract those who will do so for many years to come at prices that are affordable to all.
So the first stage is to publish that openly. I don't particularly like these category pricing systems but if you operate one then be open about it, as most clubs are.
Once you've done that, you can then calculate an appropriate pro-rata price for the exchange for each set of seats for each of the categories. Arsenal do this, so you'll get back more for a Cat A game compared to a B or C game. One complaint from our fans, which I think is justified, is that you get back a flat 1/19th regardless of the opposition, when the ticket might be sold for a premium price for a big game.
Then you peg matchday prices to the season ticket pro-rata price. Arsenal's matchday prices are fractionally higher than their exchange prices, which is very commendable. Liverpool's range from 10% higher at the lowest price to 28% higher at the top end. Or just apply a standard percentage, say 20%, across the board.
Contrast that with tonight where in 109 you'll get just under £47 back on the Ticket Exchange with £73 being asked full-price adult ticket, which is a 56% mark-up. For concession tickets there's a 225% mark up. That's appalling.