Lots of clubs have formal ticket sharing arrangements which enables the club to know who sits on what seat and enables a supporter who cannot attend at short notice to issue it to someone else. This stops people having to queue at the ticket office on match day. That's the advantage of mobile ticketing but this is City.Liverpool are charging £5 for plastic cards which seems expensive compared to the cost but better than spending 2 hour plus on the phone.
It's been brought in half arsed, communicated terribly and the motives for mobile ticket remain dubious in the void of no further information. What's laughable is they think Everton worked and they're doing us a favour when all it'll lead to for a lot of games next season is.... Queues at the ticket office on match day.