I don’t think the club is missing an opportunity, because they genuinely do not value long term supporters, they actually want us gone. I am probably representative of a lot of “legacy“ fans, in that I spend little at the stadium on a match day. I walk to the game, so no parking revenue, pre match pints are in The Angel or The Bradford, I don’t buy merchandise etc. I’m not boycotting it or anything, it is just what it is. The club want my seat going to a twice a season visitor, part of a family on a travel package, kitting the kids out in the shop, buying hot dogs etc. It is just a business now operating on a U.S model and as a customer I just don’t get monetised enough. Every annual increase gets rid of a few more of us and that is the intention.