They weren't the smartest men in the room 12 months ago as they'd already alienated much of our traditional support by that point,
They were also well down the road to an additional 8,000 seats and must have known they had no chance of filling them for most games without significant price reductions.
The second half on Sunday might have got people interested, but not sufficiently interested to buy membership on top of a £30 ticket, though I'd expect many who have been priced out recently will already have customer numbers.