Tim of the Oak
Well-Known Member
- Joined
- 29 Dec 2012
- Messages
- 20,701
Yes there has been far too many changes to ticketing rules and at times it feels like we are in some sort of experiment.The club must accept that they have badly mishandled ticketing; all of their tweaking around the edges is only making matters worse. Restricting who you can transfer to and how many times you may transfer is creating more problems than it is solving; look at all the empty seats at the Burnley and Everton games for instance, and resale sites must be reined in, as they are the biggest problem of all.
Whoever has been in charge of ticketing should be removed from that position, and a route and branch review should be conducted to determine how to grow a sustainable match going fanbase that balances present and future attendance with revenue.
I have heard a bit of Danny Wilson’s and Roel de Vries’ rationale in recent years. They sort of see increased paid membership sales as a trade off for more sensible ticket pricing. More memberships are likely to mean more ticket sales down the line, in their eyes.
The person responsible for ticket sales might get the odd bollocking but they will also get praise and bonuses from our senior execs if there is a big surge in paid memberships. We might not like it but I reckon paid membership sales will have rocketed this season.
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